YELLOWS PLUS
Yellows Plus Eyewear is a highly regarded Japanese eyewear brand renowned for its meticulous craftsmanship, understated elegance, and timeless design philosophy. Founded by Tatsuya Okada in the early 2000s, Yellows Plus embodies a commitment to creating eyewear that is both functional and visually refined, with every pair crafted by skilled artisans in Fukui Prefecture, Japan—an area celebrated for its rich tradition of eyewear production.
Design Philosophy
Yellows Plus approaches eyewear design with a minimalist aesthetic that emphasizes classic shapes and subtle details. The brand's philosophy revolves around creating designs that transcend trends, offering styles that look as relevant today as they will decades from now. Yellows Plus frames are inspired by timeless silhouettes from mid-century eyewear but are updated with modern materials and meticulous attention to ergonomics, comfort, and wearability.
Materials and Craftsmanship
The brand prides itself on using premium materials, including high-quality Japanese acetate and lightweight titanium, which ensure durability and a luxurious feel. Japanese acetate, known for its rich color depth and flexibility, is crafted into frames that are polished to perfection, providing a warm, natural feel. Titanium, prized for its strength and lightness, is used extensively in Yellows Plus metal frames, offering comfort and resilience.
Each frame is carefully crafted by hand, with artisans paying close attention to every aspect—from the precise cut of the frames to the careful polishing that gives each pair its distinctive shine. Yellows Plus eyewear also features unique rivet hinges and smooth, adjustable nose pads, which contribute to a comfortable, secure fit that molds seamlessly to the face.
Key Features
Timeless Design: The eyewear combines vintage-inspired aesthetics with a contemporary touch, making each pair stylish yet not dictated by fleeting trends.
Premium Materials: Made from top-quality Japanese acetate and titanium, each pair offers durability, flexibility, and comfort.
Artisanal Craftsmanship: Every frame is handcrafted by experienced artisans in Fukui, ensuring precision, durability, and a high-quality finish.
Comfort-Focused Fit: Designed with ergonomics in mind, Yellows Plus frames provide a snug yet comfortable fit, with adjustable elements to customize for the wearer’s face.
Variety of Styles: While rooted in classic design, Yellows Plus offers a range of styles, from subtle and minimalist frames to more distinctive shapes, catering to different tastes and preferences.
Product Range
Yellows Plus offers a diverse range of frames for both optical and sunglass lenses. Key styles include elegant round frames, bold square silhouettes, and aviator-inspired shapes, each made in a variety of colors and finishes. Yellows Plus also incorporates subtle design elements that set their eyewear apart, such as double-bar bridges and vintage-inspired keyhole bridges that add a refined touch to each pair.
Audience and Brand Appeal
Yellows Plus appeals to discerning eyewear enthusiasts who appreciate craftsmanship, simplicity, and long-lasting style over transient fashion trends. Its frames are often chosen by those who value subtle luxury and design that enhances the wearer’s personality without overwhelming it.
Yellows Plus Eyewear in Context
With a commitment to quality and aesthetics, Yellows Plus has gained a dedicated following worldwide, including in North America, Europe, and Asia. It occupies a niche within the eyewear industry, favored by those who seek something distinctive yet restrained. By balancing modern design techniques with traditional Japanese craftsmanship, Yellows Plus has positioned itself as a premier brand in the luxury eyewear market, celebrated for creating pieces that are as much works of art as they are functional accessories.
Yellows Plus Eyewear is a brand that merges Japanese craftsmanship with timeless, elegant design to create eyewear that is both stylish and enduring. Each pair is a testament to the brand’s dedication to quality, comfort, and the artistry of eyewear making.
VISIT US TODAY
Discover the exceptional style and comfort of Yellows Plus eyewear at Clearview Eyecare Burwood in Sydney. Handcrafted in Japan, Yellows Plus glasses combine timeless elegance with cutting-edge materials, offering a refined collection for those seeking unique, high-quality eyewear. Visit Clearview Eyecare to explore our curated selection of Yellows Plus frames and find the perfect pair to elevate your look and vision.
